For four years, DESIGNin EUROPE has been the reference guide on agencies and analysis, based on the firm belief that one must “know how to choose” before being able to decide “what to choose”. This guide is intended for executives who use design for problem solving in their professional activities. It is dedicated to promoting design agencies to businesses. An introduction by Gérard Caron, explains how to select and work with design agencies.
Each of the 40 European agencies is introduced through an interview with the agency's director and/or founder, followed by a case study with the client brief and an
analysis, strategy and creative solution. These case studies are grouped under five subject headings: brand (re)establishment, creating brand experiences, brand creation, brand extension and brand innovation. This unique approach distinguishes DesignInEurope from other existing reference works.